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Small Businesses and Social Media: Why They Have an Advantage

You have customers promoting and engaging with your brand on various channels. If I still haven’t convinced you that social media is a small businesses dream, then maybe the 90% of marketers who say social media is integral to their business growth will. 82% of survey participants worked in businesses with less than 100 employees.

The Importance of Target Audience Analysis on Social Media

As a [digital marketing agency](https://onqor.com/), we use social media to drive brand awareness and to promote our services. However, this would have little effect without an understanding of our target audience. Identifying your target audience is crucial for any [social media marketing strategy](https://onqor.com/marketing/social-media/), helping you to tailor your content and campaigns to the specific group of people you want to reach and engage with.

eCommerce Social Media: How to Turn Online Conversations into Leads

The primary objective for most eCommerce businesses is to sell products, therefore the primary objectives of the marketing plan might be conversions. This can lead to eCommerce social