Creating Engaging Content: A How-to

Overview

Lead with relevant terms and phrases that describe your company’s mission and purpose (LinkedIn members can search by keywords).

Logo

Add your organisation’s logo and a cover image to bring your Page to life.

Organisation Information

Input your website URL and location, and select your industry and company size.

Share content that matters on your Business Page

Companies that post weekly see a 2x lift in engagement with their content.

Images

Always try to include an image, link or video in your post. Images generally result in a 2x higher comment rate.

LinkedIn Video

Less is more: Aim for 1-2 minutes and be sure to capture attention with the first few seconds.

Add subtitles: Many users will be watching with the sound off, so consider adding titles and graphics to help them follow along.

Make it authentic: Focus on unique and authentic video, not overly-produced.

Have questions? See the LinkedIn help page for the technical details on file formats, length, etc.

PDFs

Use PDFs or PowerPoints to showcase what makes your brand unique. We’ve found members respond best to behind-the-scenes stories that highlight your unique culture and values.

Here’s an example update we posted out about Profile Optimization.

Hashtags

Hashtags are a great way to expose your brand to a wider audience. Identify hashtags that are top of mind for your organization and add them to your post when relevant. Associate up to three hashtags with your Page in order to enter the feeds and react and comment from the perspective of your brand.

Resharing and Mention

Highlight the best of your brand by re-sharing mentions from employees, executives, and key customers. Find them under your Page’s Activity tab.

Employees typically have 10x the social reach of their company. Share your employees’ best post on LinkedIn, and leverage their networks and their voice to build a connection to your brand.

Get inspired with Content Suggestions

Content Suggestions help you discover which topics and articles are trending with your target audience. Simply select your audience, explore what’s trending, and share articles to your page.

Understand your audience

Spend time understanding the professional traits of your Page visitors and followers, and what types of content they engaged with. You can review this data over a custom period of time, to analyse a specific campaign.

Customise your call-to-action

You can have your own custom CTA on your LinkedIn page. Custom it in order to drive specific actions from your Page visitors. You can track click-through analytics in your Admin View or in the Visitor Analytics tab.

Do you need further help to set up your LinkedIn page?

We can help you with all things LinkedIn. Have a question? Head over to our contact page & get in touch, we’d love to hear from you!