About ONQOR

All those things we like to talk about- customer loyalty, repeat business, brand advocacy, they are becoming harder to achieve.

Without going on a rant about greenwashing, it is unsurprising that trust in advertising is down, as it is in businesses in general. People don’t trust brands like they used to. At the same time brand loyalty is more important than ever for companies, because it’s becoming more expensive to acquire new customers.

Ethical marketing seeks to promote honesty, fairness, and responsibility in all communications. It’s not a strategy but a philosophy, if that doesn’t sound too nauseating.

But it builds trust and trust builds loyalty. At a time when transparency is being demanded of brands, honesty and openness in your communications will be well received.

We are very aware of the influence that marketers have on the world. We influence where people spend their money, what they consume, and which companies they support.

And, with this power comes responsibility. So in 2020 we took the somewhat scary decision to clear our client ledger of anyone that we didn’t believe in, and set out to work with clients that aligned with our social and environmental values.
We have since become experts in this space.

Through experience, research and genuine interest, we are as close to the modern conscious consumer as anybody, and with the messaging, gestures, and mediums that resonate with it.

A 2021 report by Deloitte found that almost a third of consumers were ‘highly engaged’ in adopting a more sustainable lifestyle.

And we can see this on our high streets. Patagonia, Beyond Meat, TOMS Shoes, these brands are now household names. Not because their products are better or cheaper, but because people are making buying decisions based on personal values.

Empowered by more choice and more information, customers are now firmly in control of the relationships with brands. They are demanding honesty and authenticity from brands, expectations are high and their demand for transparency is growing daily.

This is our area of expertise. Through experience, research and genuine interest, we know this audience, and the messaging, gestures, and mediums that resonate with it.

We are committed to consistently improving upon our existing systems and infrastructure to provide the best service possible to our clients and staff. We always listen to feedback and to constantly review our position, ensuring we are doing everything we can to make ONQOR the company fit to serve the brands of tomorrow.

At ONQOR, we take huge pride in providing all cast members and applicants with equal opportunities. With values like this, we are committed to establishing equality of pay for both employees and external agents of the agency, and take pride in being able to offer a wide array of benefits to employees of the agency.

Another of our core values is the fact that we take mental health seriously.
ONQOR is proud to be a member of the Grae Matta Foundation, a charitable organisation with the sole focus of improving attitudes around mental health in the workplace and education.

We operate an open door policy to everybody who needs to talk, and offer all employees two mental health days per year.