Collaborating with Youtubers as a Brand

As a brand, have you considered collaborating with YouTubers?

Over the past few years, YouTube has become one of the biggest platforms for consuming online video. We’ve witnessed creators, advertisers, and new businesses leveraging the platform to its fullest potential. Yet, for many brands, YouTube remains uncharted territory.

Interestingly, many YouTube creators have grown to become brands themselves. Consequently, an increasing number of businesses are eager to partner with these YouTube stars.

YouTube has emerged as the preferred platform for social media and influencer-led initiatives.

Still not convinced?

In the words of Jen Quigley Jones from Digital Voices, “Attention, Engagement & Affinity” are three compelling reasons why YouTube is the ideal platform for brands to collaborate with content creators on marketing campaigns.

Top Tips for Brands

When it comes to collaborating with creatives like YouTubers, here are some key tips we are eager to share with you:

The Best Creator For Your Brand Isn’t Always The Biggest One

Understand the difference between Micro and Macro influencers – micro-influencers often boast a more loyal and engaged following.

The success of most content creators stems from their personality and their relationship with viewers.

Integrate Products and Messages Thoughtfully

Traditionally, branded content heavily emphasizes the brand. However, when partnering with a YouTube creator, you’re engaging with a real person who has built an authentic following and a strong bond with their fans.

Let’s face it, entertaining content is key! When viewers choose to watch, share, or not, they’re in control. The challenge for brands is to ensure the content doesn’t feel overly commercial while conveying your involvement.

Trust the Creator’s Creativity

They know their audience better than you do!

Don’t underestimate it – creators excel at content creation. When collaborating, a brand’s tone is crucial. As a brand, recognize and trust the influencer’s ability to express themselves authentically.

Entertaining and Educational Content

Both entertaining and educational content perform exceptionally well on YouTube.

If your brand struggles to produce engaging content, collaborating with a YouTuber could be the solution to effectively reaching a specific audience on the platform.

Combining entertainment with education allows you to promote your brand, enhance brand visibility, and cultivate a robust online presence. It’s all about brands adopting a fresh approach when selecting ambassadors for their campaigns.

Need help with Influencer Marketing?

If you’re considering tapping into the world of influencers and content creators to market your product or service…

Let’s schedule a call to discuss your brand’s requirements!

Find our contact details here.