Featured Blog

I Got a Text! SMS vs Email Marketing

Have you noticed more of the texts you receive seem to be from brands rather than friends these days? Well, that’s because a lot more brands are incorporating SMS marketing into their digital strategies. SMS holds its value in immediacy and visibility. According to a 2024 report from Marigold

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Featured Blog

Spotify as a Social Media

We all know and love Spotify as a music streaming service, but have you ever considered Spotify a form of social media? Probably not. We define social media as any platform facilitating the creation and sharing of information, ideas and interests, which summarises Spotify. The only difference? Music forms the centre of the experience.

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Featured Blog

Client Case-Study on Influencer Marketing

Influencer marketing has become one of the most effective ways to reach and engage potential customers. By employing this strategy, brands are able to tap into a targeted and engaged audience,

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