How ONQOR are Planning Growth for 2020 in an Uncertain Economy

It’s clear that ONQOR has ambitious plans for 2020, focusing on both international expansion and domestic growth. Here’s a structured summary and analysis of your strategy:

Key Strategic Goals:

1. International Expansion:
   • New York Office: Launching to service East Coast America.
   • West Coast Presence: Planned introduction to cater to strong B2C markets by January 2021.
   • Europe (Germany) and Singapore: Establishing presence within the next 12–18 months to tap into emerging markets.
2. Domestic Growth:
   • London Office Expansion: Increasing office size to accommodate a growing staff.
   • Service Offerings: Strengthening capabilities in marketing, design, and development teams to enhance client services and process automation.
   • Client Events: Hosting at least 3 events to foster relationships within your network and industry.

Strategic Rationale:

• Market Opportunity: Despite global economic uncertainties, there are specific growth opportunities in B2B and B2C sectors in the US, particularly on the West Coast. Targeting emerging markets in Europe and Singapore further diversifies your client base and minimizes risks associated with market volatility.
• Service Diversification: Expanding service offerings in marketing, design, and development positions ONQOR as a comprehensive solution provider. Automation and improved digital experiences reflect a commitment to innovation and client satisfaction.
• Networking and Relationships: Hosting client events underscores a proactive approach to building long-term relationships. This not only enhances client retention but also fosters referrals and cross-industry collaborations.

Challenges and Considerations:

• Economic and Political Uncertainties: Navigating the volatile US political climate and economic conditions requires agility and contingency planning.
• Operational Scale-Up: Managing rapid expansion across multiple regions demands robust operational frameworks and scalable processes to ensure consistency and quality across service delivery.

Implementation Steps:

• Execution Timeline: Clearly defined timelines for office expansions in London, New York, and eventual launches in Germany and Singapore are crucial.
• Resource Allocation: Allocating resources effectively across departments to support growth initiatives while maintaining service quality and client satisfaction.
• Monitoring and Evaluation: Implementing KPIs and metrics to monitor progress against goals, allowing for timely adjustments and optimizations.

Conclusion:

ONQOR’s strategic approach for 2020 reflects proactive planning, leveraging past successes, and addressing future challenges head-on. By expanding internationally and enhancing domestic capabilities, ONQOR is poised to capitalize on emerging market opportunities while fortifying its position as a leader in digital content strategy and development. Continued focus on relationship-building and innovation will be key to sustaining growth and achieving strategic objectives throughout the year.