A Full Guide in Content Marketing

Jack Lynskey’s perspective on integrating music and marketing is insightful, emphasizing how musicians rebrand and evolve their visual and communication strategies with each new project. This approach isn’t just relevant to musicians; it can also be applied creatively to social media marketing strategies for brands. Here’s a breakdown of key takeaways and strategies:

Key Takeaways from Musicians to Social Media Marketing

1. Evolution of Identity: Musicians frequently change their visual and communication style to match their evolving music. This could involve altering their appearance, style, and even creating alter egos. Similarly, brands can benefit from periodically refreshing their identity to stay relevant and engaging.
2. Visual and Verbal Communication: Just as musicians use visuals and communication to convey their music’s essence, brands can use social media to tell their story effectively. This includes adapting visuals, tone, and content style to resonate with their audience.
3. Creating Alter Egos: Some musicians use alter egos to separate their artistic expressions from their personal identities. Similarly, brands can explore different personas or brand characters to diversify their appeal and engage different segments of their audience.

Strategies for Social Media Marketing

Finding Your Brand’s Voice

• Personification: Imagine your brand as a person. How would it speak? Is it humorous, serious, or informative? Visualize these traits to develop a consistent tone of voice for your content.
• Example: Innocent Drinks: The brand ‘innocent drinks’ exemplifies a unique tone with lowercase, relaxed punctuation, and informal syntax. This approach aligns with their laid-back image and product nature, fostering a genuine and approachable brand persona.

Storytelling Approach

• Beyond Channel: Social media should be viewed as a storytelling platform rather than just a broadcasting channel. Embrace creativity to narrate your brand’s journey, values, and product stories uniquely.

Implementing Creative Strategies

• Adaptability: Just as musicians adapt their style to fit different music genres, brands should adapt their social media strategies to fit various platforms and engage diverse audiences effectively.
• Experimentation: Don’t hesitate to experiment with content formats, styles, and platforms. Platforms like TikTok and Instagram Reels offer opportunities for interactive and user-generated content, which can enhance engagement.

Conclusion

Drawing inspiration from how musicians brand themselves, marketers can innovate their approach to social media. By focusing on identity evolution, creative communication, and storytelling, brands can build meaningful connections with their audience. Remember, the key lies in understanding your audience, crafting a distinctive voice, and continuously evolving your brand’s narrative to stay relevant in the dynamic digital landscape.