Featured Blog

Four Tips for Marketing to the Conscious Consumer

For the sustainable or ethical brand, identifying and reaching the conscious consumer is an absolute must. This is because the cost of creating a sustainable product or service is generally much higher.

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Featured Blog

I Got a Text! SMS vs Email Marketing

Have you noticed more of the texts you receive seem to be from brands rather than friends these days? Well, that’s because a lot more brands are incorporating SMS marketing into their digital strategies. SMS holds its value in immediacy and visibility. According to a 2024 report from Marigold

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Featured Blog

Small Businesses and Social Media: Why They Have an Advantage

You have customers promoting and engaging with your brand on various channels. If I still haven’t convinced you that social media is a small businesses dream, then maybe the 90% of marketers who say social media is integral to their business growth will. 82% of survey participants worked in businesses with less than 100 employees.

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