Featured Blog

What are the Economic Factors Affecting Consumer Behaviour?

There are many reasons why this influences consumer behaviour, but broadly speaking they fall into two main categories, an individual’s financial situation and macroeconomic trends. Here we’ll touch on both.

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Featured Blog

The Impact of COVID-19 on Digital AdSpend

That specific week they held a super webinar which revealed results of the IAB UK Annual Digital Adspend study. This aimed to show how the market evolved in 2019, prior to the impact of COVID-19 and the effect the virus has had.

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Featured Blog

A Musician’s Guide to Social Media Marketing

Marketers can take a lot of inspiration from how musicians brand and then re-brand themselves as their art moves and develops. Devising a concept for a product or a company is one thing, but trying to communicate the essence of what you are trying to sell is a completely different thing.

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A Musician’s Guide to Social Media Marketing