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Featured Blog

Ethical Marketing: The Importance of Brand Trust in 2023

Brand trust has always been important. According to Qualtrics, 65% of consumers have switched brand loyalties because the customer experience didn’t align with what had been promised by the brand. Consumers are becoming increasingly sceptical of marketing claims, meaning brand trust is now more important than ever.

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Featured Blog

Why Piracy is Still An Issue

Piracy has been around for centuries, dating back to the pirates of the high seas. While piracy has evolved over time, it’s still a problem today, particularly in the digital world. We now know piracy as the illegal copying and distribution of copyrighted material, such as music, movies, software and books.

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Featured Blog

Social Media Content in 2024: What Works and What Doesn’t

With so many brands doing so much on social, you may fall into the cycle, as many have before, of churning out content merely to keep up; and though consistency is key, quality always surpasses quantity. So what makes for quality content these days?

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Inside The Industry: Beauty Industry Consumer Trends for 2025

Inside The Industry: Beauty Industry Consumer Trends for 2025

I Got a Text! SMS vs Email Marketing

I Got a Text! SMS vs Email Marketing

The End of Universal Analytics: How To Download Your Data

The End of Universal Analytics: How To Download Your Data

Activism: The Power of Purpose Led Brands

Activism: The Power of Purpose Led Brands

Why Ethical Practices are Crucial for Brand Trust

Why Ethical Practices are Crucial for Brand Trust

Unpacking Community Impact: Business as a Force for Good

Unpacking Community Impact: Business as a Force for Good

Sustainable Innovation: The Brands Behind the Change

Sustainable Innovation: The Brands Behind the Change

How to Drive Brand Loyalty in 2024

How to Drive Brand Loyalty in 2024

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Top 5 Marketing Trends for 2024

Top 5 Marketing Trends for 2024

Optimise Your Christmas Email Marketing Strategy

Optimise Your Christmas Email Marketing Strategy

TikTok is the King of Social Commerce But What Does This Mean for Sustainability?

TikTok is the King of Social Commerce But What Does This Mean for Sustainability?

Spotify as a Social Media

Spotify as a Social Media

Inside The Industry: Consumer Travel Trends

Inside The Industry: Consumer Travel Trends

The Evolution of UGC

The Evolution of UGC

How to Choose a Green Web Host (Five Top Tips)

How to Choose a Green Web Host (Five Top Tips)

Social Media Content in 2024: What Works and What Doesn’t

Social Media Content in 2024: What Works and What Doesn’t

How To Find The Right Kind of Digital Ad For Your Marketing Campaign

How To Find The Right Kind of Digital Ad For Your Marketing Campaign

Digital Marketing Has A Carbon Footprint: Here’s How To Reduce It

Digital Marketing Has A Carbon Footprint: Here’s How To Reduce It

Marketing to Gen Z: The Ultimate Ethical Consumer

Marketing to Gen Z: The Ultimate Ethical Consumer

Inside The Industry: Food and Beverage Consumer Trends for 2023

Inside The Industry: Food and Beverage Consumer Trends for 2023

How UI/UX Can Increase Your Revenue

How UI/UX Can Increase Your Revenue

Check out some other blogs

How to Boost Engagement on Instagram Stories

Top 10 Social Media Marketing Mistakes and How to Avoid Them

Creativity Shouldn’t be a Burden

Colour And Shape Psychology In Branding

Why eCommerce Will Benefit Your Brand

Why Piracy is Still An Issue

How to Restart Your Business with Digital Marketing After Lockdown

What is a Personal Brand?

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