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Inside The Industry: Beauty Industry Consumer Trends for 2025

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Featured Blog

Ethical Marketing: The Importance of Brand Trust in 2023

Brand trust has always been important. According to Qualtrics, 65% of consumers have switched brand loyalties because the customer experience didn’t align with what had been promised by the brand. Consumers are becoming increasingly sceptical of marketing claims, meaning brand trust is now more important than ever.

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Featured Blog

What is Ethical Consumerism?

In a world where corporations make decisions that individuals may not agree with, ethical consumerism allows people to make choices that can make an impact on the greater good. Consumers (and their money) have a voice and power when it comes to supporting the things they believe in.

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Inside The Industry: Beauty Industry Consumer Trends for 2025