Marketing
Social Media Services
All around us, we see faces lit up by the warm glow of social media feeds. By the time we reach the office, our thumbs have already traversed the globe. The average Brit spends 102 minutes per day on social media, so if your thumbs have become stronger than your legs, you’re not alone.
With more than half the world now using social media (around 4.62 billion people), it has quickly become a powerhouse of a marketing channel. Truth be told, however, most companies are approaching social media with much less strategic planning than they do other channels.
This makes social media a fairly useless and somewhat dangerous channel, one where mistakes are instantly visible, and where companies often garner attention for the wrong reason. Beware, here be monsters…
Demonstating your Brand Personality
Even brands with a strong identity have stubbed their toes on social. Of course there is the occasional accident, but often brands feel the need to emulate those that are having social success. This brings up the big question of social media- what is success? Is it the number of likes your video received or the number of new or repeat purchases?
In measuring the wrong indicators of success, brands are chasing vanity metrics. If your brand personality is a Sage, and your social media is whacky, then you’re delivering a kind of Frankenstein’s monster of communications. The inconsistency will translate into a lack of trust.
Even brands with a strong identity have stubbed their toes on social. Of course there is the occasional accident, but often brands feel the need to emulate those that are having social success. This brings up the big question of social media- what is success? Is it the number of likes your video received or the number of new or repeat purchases?
In measuring the wrong indicators of success, brands are chasing vanity metrics. If your brand personality is a Sage, and your social media is whacky, then you’re delivering a kind of Frankenstein’s monster of communications. The inconsistency will translate into a lack of trust.
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Strategy and Objectives
Far and away the biggest mistakes brands make are:
- Having no social strategy (you’d be surprised how often this happens) or,
- Having a social strategy that doesn’t align with or support their wider marketing goals (ditto).
Without a strategy that is supporting defined and relevant objectives, social media can be a big waste of your time. (Sidenote, coming up with new and engaging content when you don’t have a strategy is, well, hard).
ONQOR will work with you to ascertain your goals and develop platform specific strategies. Each channel offers your brand something different, so it is important to use each channel to its strength.
For example, Twitter is a good platform for brand awareness, but not necessarily good for driving conversions, as its algorithm dislikes content that exits people from the platform. If you’re more interested in conversions, then Instagram is a better platform, with focus on guiding customers down the marketing funnel.
Community Management
Social media is also the most interactive of digital channels and if you understand and strategies about how to utilise this, it gives the channel a whole new dynamic.
Some brands have effectively used this interactivity to offer a new level of customer service, delivering a positive customer experience and increasing brand loyalty. Others have capitalised on it through UGC (user-generated content) campaigns, achieving reach and customer recommendations that money can’t buy.
Other Services
We are a creative and digital marketing agency delivering design, web development, media production, and marketing services. Have a look at all services we offer below.
What do our clients think?
Avallen Spirits
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
London Filmed
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
Ferns Group
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
Formulate
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
Clean Kitchen Club
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director
Avallen Spirits
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
London Filmed
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
Ferns Group
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
Formulate
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
Clean Kitchen Club
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director