Marketing
Marketing Strategy Services
If your marketing goals are beginning to look like snow-capped mountains – reaching ever higher into the clouds – we’re here to help. As strategy sherpas, we will carve out your route to market and plan each step you need to take to get there.
From SWOT and competitor analysis, to establishing your target customers and helping with medium and messaging, ONQOR will create your very own tailored marketing plan to provide solid footing as you ascend towards your goals.
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The Unsung Heroes of the Mountain
The peak of a marketing mountain may seem daunting, but our strategy sherpas live and breathe high-level elements. We fly the flag of your brand with pride as we climb, sustained by your values and key messages. In your hands, you will hold an exhaustive 30-page strategy document, expertly crafted for your business and your business alone. It acts as the charmed compass, guiding you higher and higher towards the summit.
Never again be stumped for marketing initiatives. Bid farewell to winging it on the day. Your comprehensive take-home strategy document provides an extensive timeline of what to do and how to do it, on a month by month basis. Whether you want a 3, 6 or 12 month strategy, we have the expertise to make your ascent up the marketing mountain seem effortless.
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Preparation is Key
As any experienced mountaineer will tell you, preparation comes before perspiration. Before we suit up and boot up, we need to analyse the landscape and macro-environmental factors influencing your operations and opportunities in the market.
Analysis
PEST analysis (an acronym for Political, Economic, Social and Technological) focusses on the bigger picture, whilst SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) considers both internal and external factors that you need to be aware of. Examining these factors will enable us to identify and communicate your unique selling proposition (USP) to help guide your marketing decisions.
Having a clear understanding of where your business is positioned in the market is at the core of every marketing strategy and will feed into all marketing communications. It’s essential to know where you stand before you start to climb, otherwise you can be halfway up Kilimanjaro before you realise you’ve packed to tackle the Matterhorn.
Positioning
Positioning is about honing in on an idea, a niche, or a target audience. People don’t part with their money because a product or service can do everything, they buy it because it can do something well. Your brand positioning determines the brand’s uniqueness to your customers in relation to your main competitors.
McDonald’s positions itself as a place to grab a quick and cheap meal; Lamborghini as a luxury status symbol. There are undoubtedly healthier places to eat, and more practical means of transportation, but that isn’t what makes them unique. They do fast food and fast cars well, so they position themselves accordingly.
Value Proposition
Your business’s value proposition is arguably the most important element of your overall marketing messaging. This powerful statement is the song in the hearts of our strategy sherpas, an inspiring message to your customers that elevates you above the competition, that sings out what makes you special.
But this is no cheap slogan. Your value proposition specifies what makes your product or service attractive, why a customer should part with their hard-earned cash, and how the value of your product or service stands out against the noise of your competition.
Channels
Not every business has the budget for an experienced marketer on their payroll to devise and execute strategies. And with so many marketing channels to choose from – email, ads, social media, to name but a few – having the time and resources to fully explore the myriad options out there can be challenging. Fortunately, our strategy sherpas are dab hands at establishing the best channels for your specific requirements.
Other Services
We are a creative and digital marketing agency delivering design, web development, media production, and marketing services. Have a look at all services we offer below.
What do our clients think?
Avallen Spirits
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
London Filmed
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
Ferns Group
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
Formulate
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
Clean Kitchen Club
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director
Avallen Spirits
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
London Filmed
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
Ferns Group
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
Formulate
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
Clean Kitchen Club
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director