Marketing
Email Marketing Services
For too long, marketers have been lazy when it comes to email marketing, and we see bad practices that we just don’t see on other channels.
Unpersonalied ‘blasts’ of email to entire databases should be an archaic ‘early days of the internet’ thing that our mind conjures up when looking at websites from the 90s. But despite all the advancements in tech, personalisation, segmentation, and dynamic content we’re still seeing damn email blasts.
Four Main Approaches
01 - Email Newsletters
Email newsletters are great at increasing retention, promoting engagement and fostering relationships among subscribers. Creating content that both entertains and informs helps position your business as thought leaders, the go-to source of insight and expertise in your industry. Providing value whilst asking for nothing in return does wonders for subscriber loyalty, and if people like it, they’re going to be inclined to forward and share it with others.
02 - Acquisition Emails
Create attractive offers and informative content targeted at users who have expressed an interest but have yet to be converted. General emails sent out to clients have a nasty habit of going unopened. If you have an open rate of 20%, you’re doing pretty well. A 50% open rate and you’re doing fantastic. People are much more likely to open an email that is personalised, but these days the scope is much more broad and dynamic than “Dear John”. Move leads through the conversion funnel faster by targeting different variables, from specifics like pages the user has interacted with, downloads and browsing habits, to general variables like location or job title.
03 - Retention Emails
Keeping lines of communication open helps you hold onto your hard-won customers. Many businesses prioritise acquisition over retention, an odd practice considering how much more effort it takes to attract new customers than hold onto existing ones. If a customer has entrusted you with their email address, you have their blessing to market to them. This provides a gated space that your competitors may not have access to. The core purpose of a retention email is to keep your customer engaged with your brand by providing targeted and timely messages. Retention emails are also a great opportunity to target inactive users with exclusive deals and enticing offers to provoke some forward movement through the sales funnel.
04 - Promotional Emails
Promotional emails are about alluring, persuading and encouraging your target audience to buy new products or services. This style of email works best with warm leads such as past customers and those who interact consistently with your brand and/or emails. Their purpose is to drive sales, email newsletter sign-ups, and advertise new offerings. A good tactic is to reward engaged customers and subscribers with exclusive offers, and is a great opportunity to cross-sell products/services based on customer behaviours and interests. Personalisation is key to conversion, where previous habits can be honed in on and targeted specifically. Automated reminders can be set for abandoned carts, items they have expressed interest in, previous purchases, and a wide variety of customer circumstances.
The Host with the Most
The winning quality of any great host is the ability to connect with their audience on a personal level. To create a customised experience for the client with a laserlike focus on detail. Email marketing is the ideal tool to transform your target audience from plain ol’ average punter into the coveted realm of Very Important Person.
Add value to inboxes and provide subscribers with helpful knowledge and tools. Create attractive content and enticing offers to show the myriad benefits of becoming an active customer. Watch your customers sail through the sales funnel as you dazzle them with how well you understand their needs and deliver on their desires.
Maintaining a Strong Relationship
The strength of email marketing lies in maintaining relationships with your customers. Lasting relationships come from understanding when your target audience needs a gentle push towards conversion with a promotional email, or to be wowed with invaluable knowledge and advice with an engagement email.
How you got their email in the first place dictates how to go about it – and shows the scope for best approach and practice.
Other Services
We are a creative and digital marketing agency delivering design, web development, media production, and marketing services. Have a look at all services we offer below.
What do our clients think?
Avallen Spirits
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
London Filmed
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
Ferns Group
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
Formulate
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
Clean Kitchen Club
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director
Avallen Spirits
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
London Filmed
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
Ferns Group
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
Formulate
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
Clean Kitchen Club
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director