Development
Your website is the online home of your business, a centralised hub that connects all your marketing channels. It’s the first port of call for anyone interested in finding more about your business, and a key deciding factor whether they want to engage with you.
In the eyes of your audience, the quality of your website correlates directly with the quality of your business. Your website says a lot about your brand. If your website isn’t good, people can only assume your business isn’t much cop either.
A whopping 75% of people base their opinion of a company on the quality of their website, and 53% of mobile users will leave after 3 seconds if a website isn’t up to scratch.
Each visitor to your website may arrive for different reasons, but they are all there for a reason. Website users seek answers to questions and solutions to problems. If your website fails to deliver, your competitors are only a click away.
A tailor made website designed specifically for your business is an essential component in presenting your brand effectively to your customers. The ultimate goal of your website is to fulfil the needs of its users on all levels – not only by providing the right information at the right time, but also being easy and safe to use.
Purpose will dictate the type of website your business needs. There are, however, a number of universal elements that constitute a good website. A number of these can be developed on an existing website such as quality well-structured content, good technical SEO, and visual design.
However, others need to be built in from the beginning, so with any new site build the following should be front of mind.
A good website should also load like lightning from anywhere in the world, and be designed with a mobile-first mentality. It’s not just about your website looking good, the experience of being on your website must work in harmony for the beauty to be more than skin deep.
More often than not, websites are designed desktop-first, with the mobile version considered only as an afterthought. Designing your website from the point of view of a mobile user allows for a more streamlined and focussed layout, shaving off the fluffy bits and distilling the key elements to help maximise the user experience.
Both users and search engines are looking for signifiers that your website is a safe haven for visitors. Trust can be the deciding factor of whether a user wants to engage with your business, or bounce out and explore your competition. If your business relies on e-Commerce, you’re going to want to guarantee the security of visitors to your site.
Transport Layer Security, or TLS, creates secure connections for your visitors on three fronts – authentication, encryption and integrity. It’s the most popular security protocol on the internet, the humble little padlock icon secures essentially every eCommerce transaction.
Good site navigation is important for usability and SEO. Try to remember the three click rule, which states that every page on your site should be no more than three clicks away from any other page. To ensure best practice is always maintained, we map out all websites and web pages well ahead of the build.
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director