ONQOR is the website design agency interested in future-proofing our clients by using the latest and most modern features in our UI and UX services.
Our UI ranges from elaborate, cutting-edge and futuristic sites, to basic minimalist sites, but with both we always focus on a UX that is easy and enjoyable.
Making sure your website is easy to navigate is key to the user’s experience. This is the cross-section of UI and UX, where design aesthetic intersects with how the website’s functions are experienced by the user.
The two are inherently linked, and therefore must work in harmony with one another. For example, layout changes are helpful to improve visibility of products, as long as they positively impact the experience.
Essentially, it’s all about your customer’s experience. If they don’t enjoy being on your site, they are less likely to stick around and to return, and the opposite is true if they do enjoy being on your site. Furthermore, a whopping 75% of people base the credibility of a company on the quality of their website.
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A user’s journey on a website is like buying a new pair of trainers in a store. Let’s place your feet in a pair of your oldest trainers for the purpose of an analogy. You know what you want, new trainers, so you go into a store you know sells trainers.
Walking through the entrance, you look around to try and find the right department, searching for signs or directions, but it’s quite dark inside and the place is like a maze. When you finally find a sales assistant, you can’t hear what they’re saying because the music is too loud. Frustrated, you leave and go straight into the trainer shop next door. The nicely lit one where you can hear the sales assistant directing you to the wonderful wall of shiny new trainers.
The big difference is your website isn’t a physical shop. When a user is on your website, trying to find information that they can’t find easily, it only takes two clicks for them to leave and be in the store of your competitor. 72% of users will leave a site within the first 10 seconds if they are not engaged by the design.
If your customer journey (UI or UX) isn’t conducive to delivering them this information, either through poor user flow, bad use of the navigation bar, misusing the more important parts of the page, then you lose them.
UI, or ‘User Interface’ describes the layout of a web page from a purely visual aesthetic. UI is how you interact and navigate the web page. Imagine you are an artist and UI is your brush, paint and canvas. These mediums are essential for you to paint a picture, but they say nothing about how it feels to be an artist. That’s where UX comes in.
UX or ‘User Experience’ expresses the enjoyment of being on the web page through its design elements. UX is the internal feeling of interaction, the experience of being the artist holding the brush and moving the paint across the canvas. UI provides the tools to interact; UX quantifies the pleasure, or disdain, or somewhere-in-the-middleness, of being an artist.
“Working with ONQOR was an absolute pleasure. The team helped us to develop and deliver high-quality, entertaining, and value-driven content that perfectly positioned Avallen where we wanted to be. ONQOR felt like an extension of our own team; they were very reliable, they went above and beyond to ensure that everything aligned with our goals and vision. It was important for us at Avallen to work with people that care about people and planet as much as we do!”
Stephanie Jordan, Co-Founder
“We commissioned ONQOR to build and design our website. Joe and his team went above and beyond throughout the whole process, meeting regularly to creatively collaborate in order to realise our shared vision. It’s been an incredibly positive experience, learning a lot about website design and SEO along the way. We have already recommended ONQOR to people in our network and would recommend their services to any company looking to build a new website with a high emphasis on SEO.”
Nick Forster, Co-Founder
“ONQOR has been providing us with a variety of marketing and technology services since 2016 when we first instructed them to develop our main company website. Since then, they have produced photography, videography, animations, web portals, social media content, and print design, print production, brand messaging and much more for us during one of our highest growth periods in our company history. We now use ONQOR for all the companies in our group for marketing and technology solutions, and would recommend them to anyone looking for an effective marketing and business solutions partner with a personal service.”
David Hamblin, Financial Director
“ONQOR provided us with development work to integrate an API into a financial modelling software, enabling us to produce financial forecasts for our clients, handling sensitive financial data. We were thoroughly impressed with the quality of work, and the effort the team put into the project to see it to completion. It is rare that you come across software developers who will not only push the project to completion, but also make practical suggestions to improve the integration or process. We intend to use ONQOR in the future and would be happy to recommend them to anyone requiring development services.”
Stephen Hambling, Founder
“As an all-round third-party marketing solution, offering task management of graphic design, social media, CRM, digital advertising and more, ONQOR is a great one-stop-shop for many of the marketing needs of a hospitality business. ONQOR quickly understood our brand identity and target audience, and the team was quick to adjust to our changing needs. The team at ONQOR is filled with people with a breadth of talent and capability. Everyone with whom we engaged was positive and constructive in their approach towards the work that we were executing. I would certainly use ONQOR’s services again in the future, and I would encourage others in the sector (and beyond) to consider if ONQOR may be of use to their respective businesses.”
Tom Foulser, Managing Director