L’ACTIF
Case Study
L’ACTIF is an athleisure wear brand conceptualised by a team of creatives who are passionate about fashion, science, and movement. L’ACTIF creates high tech, high performing apparel that empowers the wearer to live their most active life.
The Key Deliverables
- Social media strategy
- Content ideation
- SEO
- Graphic design
- Media planning
- Photography
- Videography
+467%
Likes
+155%
Increase in Sales Revenue
+187%
New Clients
+913%
Instagram Followers
+468%
Instagram Interactions
+266%
Total Orders
The Challenge
As a relatively new brand, L’ACTIF’s main challenge was brand awareness. The client needed to build a presence on social media, firmly establishing the brand in the athleisure space. After launching in Saudi Arabia, the client was looking to expand L’ACTIF’s audience, penetrating the UK market and engaging with UK consumers.
Photography
Upon meeting with the client we developed a three month marketing strategy, focusing on the initial route to market and beyond. Our media team handled both the e-comm shoot and lifestyle shoot to create a bank of assets for use on the website and social channels
Social Media
To tackle brand awareness, our social media strategist created a six-month Instagram strategy. This focused primarily on utilising L’ACTIF’s USP (style that moves) to create engaging, entertaining content that would reach a wider audience and increase engagement.
We introduced four content pillars to tell the brand story and develop an engaged social community, building the content plan out around these.This content was designed to either entertain, promote, educate, or inspire and to motivate the audience.
Our design team got to work on creating eye-catching visuals for use on Instagram.Over a six month period we achieved an average engagement rate of 3.1%, average total daily reach of 226.8k and increased followers by 113%.
To build upon L’ACTIF’s growing social media presence, we introduced Pinterest and an influencer outreach strategy, with the aim of developing an ongoing relationship with selected brand ambassadors.
Influencer Marketing Events
L’ACTIF’s SEO challenge as a new brand was gaining visibility in search engines and ranking for relevant keywords. Our SEO specialist conducted keyword research to determine what people were searching for before developing a year long strategy centred around content optimisation.
L’ACTIF Testimonial
“What sets ONQOR apart is their dedication to delivering measurable results. They regularly provided detailed reports and analytics that allowed us to track our progress and adjust our strategy as needed. Their team was always available to answer our questions and provide guidance, making the entire process seamless and stress free.”
Ahmed Alagil, L’actif - Founder
