TikTok
Case Study
TikTok has become the number one platform to discover emerging music artists, and in celebration of this developed its first ever outdoor advertising campaign. TikTok needed a skilled media team to capture content on the day of the campaign launch.
The Key Deliverables
- Photography
- Videography
Photography
On the day of launch we shot the unsigned artists at one of TikTok’s London fly poster locations. Our photographer captured the talent in front of a large scale QR code which, when scanned, would take the user to a curated selection of unsigned artists on the platform. We aimed to capture content that would not only promote the campaign itself but showcased the artists and their personalities.
