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Top 5 Marketing Trends for 2024

Asking consumers for data is always going to be a point of friction so, if you are asking for data, make sure you’re using that data to create memorable experiences. As an example, when signing up for an ASOS account, users have the option to input their measurements. ASOS’s fit assistant will then use this information to help recommend

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Featured Blog

Ethical Marketing: The Importance of Brand Trust in 2023

Brand trust has always been important. According to Qualtrics, 65% of consumers have switched brand loyalties because the customer experience didn’t align with what had been promised by the brand. Consumers are becoming increasingly sceptical of marketing claims, meaning brand trust is now more important than ever.

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Marketing Campaigns: Analysing The FIFA Women’s World Cup 2019

One of the key issues facing women’s football is a lack of investment in the sport. Despite the fact that the Women’s World Cup is the most widely watched women’s sporting event in the world, with a global audience of over 1 billion people, it receives a fraction of the funding and sponsorship as the men’s World Cup.

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