Featured Blog

How Brands Can Leverage The Power of Connected TV

Connected TV, also known as Smart TV, refers to television sets that are connected to the internet and allow for content streaming from various sources. Following the trend of cord-cutting and the popularity of streaming services, CTV has become a powerful platform for brands to reach their target audience.

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Featured Blog

Marketing Campaigns: Analysing The FIFA Women’s World Cup 2019

One of the key issues facing women’s football is a lack of investment in the sport. Despite the fact that the Women’s World Cup is the most widely watched women’s sporting event in the world, with a global audience of over 1 billion people, it receives a fraction of the funding and sponsorship as the men’s World Cup.

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Featured Blog

Sustainable Innovation: The Brands Behind the Change

You’ve probably heard the term sustainable innovation thrown around, but in case you haven’t, let’s recap. Sustainable innovation encompasses the development of new ideas, products, services and business models designed to generate environmental or social progression whilst providing economic value. By definition,

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