Featured Blog

The Power of Colour Psychology in Marketing

Colours have a direct impact on the psychology of a viewer, within a nanosecond of viewing a colour a signal is sent to the brain, and the subject makes a judgement on what they see, and how it makes them feel.

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Featured Blog

How Consumers Choose Which Influencers to Follow

There are thousands of influencers for us to choose which ones we want to follow. They take the form of lifestyle bloggers, foodie-grammers, #fitspiration and gym-goers… the list is endless. Yet, we all find ourselves staying truly loyal to a few key influencers in our social feeds.

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Featured Blog

Client Case-Study on Influencer Marketing

Influencer marketing has become one of the most effective ways to reach and engage potential customers. By employing this strategy, brands are able to tap into a targeted and engaged audience,

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